Tulane Only
the Audacious

THE ASK: Create a campaign name and platform for Tulane’s biggest fundraising effort to date.

THE IDEA: By all odds Tulane University shouldn’t be here. After hurricane Katrina, Tulane had to make a decision to rebuild or move on. 13 years later their choice to stay helped New Orleans rebuild. This resolve is applied to every problem they tackle and was part of the inspiration for The Only the Audacious campaign. The campaign is the most ambitious fundraising endeavor in Tulane’s 184 years with a goal of raising $1.3 billion.