SUPERPRETZEL
Scroll ↓
THE ASK: Create a campaign that taps into new target demographics by celebrating the moments that bring us together.
THE IDEA: Whether it’s our first College Game Day, a Friday night spent with friends, or a family trip to the amusement park, we can make every moment super with SUPERPRETZEL. It adds to experience and never interrupts. It can be shared with those who are there and remind us of those who aren’t. It can be the centerpiece or the added treat. It’s our call to action to engage moments that mean something to us.
Make all the moments super.
Credits: Agency: 160over90 Designer: Ellen Manning/ Senior Copywriter: Catherine Northington Creative Director: Justin Miller
Group Creative Director: Brendan McGann Photographer: Stuart Goldenberg Director: Lori Schmon