Einstein healthcare
network

THE ASK: Create a strategic media marketing campaign that combined both out-of-home and digital advertising in tandem with a supplemental photoshoot. The campaign aimed to highlight the compassionate care and expertise of the network’s medical professionals, using authentic imagery captured during the photoshoot. The campaign ran on billboards, transit ads, and other out-of-home placements across the region, while a coordinated digital push extended the campaign’s reach through social media, web banners, and targeted online ads. The cohesive approach helped strengthen brand visibility and connect with the community on multiple platforms.