THE ASK: Create a brand identity for Nike’s new Chicago-based youth basketball tournament.

THE IDEA: The Nike Chicago Basketball Academy creates a safe space for youth to gather and revel in the spirit of summer pick-up games once played. It captures the essence of the city and represents the communities that call it home, uniting people through their love of the sport, bringing together old friends, and forging new bonds. We draw inspiration from the Golden Age of Chicago industrialism and the traditional metalwork seen around the city. These stripped-down mechanical marks embody the strength and grit of Chicago.